One peculiarity of the genuine kind of enemy of the people is that his slightest phrase is clamorous with all his sins. Pride, vain-glory, and hypocrisy seem present in his very grammar; in his very verbs or adverbs or prepositions, as well as in what he says, which is generally bad enough. Thus I see that a Nonconformist pastor in Bromley has been talking about the pathetic little presents of tobacco sent to the common soldiers. This is how he talks about it. He is reported as having said, “By the help of God, they wanted this cigarette business stopped.” How one could write a volume on that sentence, a great thick volume called “The Decline of the English Middle Class.” In taste, in style, in philosophy, in feeling, in political project, the horrors of it are as unfathomable as hell.
First, to begin with the trifle, note something slipshod and vague in the mere verbiage, typical of those who prefer a catchword to a creed. “This cigarette business” might mean anything. It might mean Messrs. Salmon and Gluckstein’s business. But the pastor at Bromley will not interfere with that, for the indignation of his school of thought, even when it is sincere, always instinctively and unconsciously swerves aside from anything that is rich and powerful like the partners in a big business, and strikes instead something that is poor and nameless like the soldiers in a trench. Nor does the expression make clear who “they” are—whether the inhabitants of Britain or the inhabitants of Bromley, or the inhabitants of this one crazy tabernacle in Bromley; nor is it evident how it is going to be stopped or who is being asked to stop it. All these things are trifles compared to the more terrible offences of the phrase; but they are not without their social and historical interest. About the beginning of the nineteenth century the wealthy Puritan class, generally the class of the employers of labour, took a line of argument which was narrow, but not nonsensical. They saw the relation of rich and poor quite coldly as a contract, but they saw that a contract holds both ways. The Puritans of the middle class, in short, did in some sense start talking and thinking for themselves. They are still talking. They have long ago left off thinking. They talk about the loyalty of workmen to their employers, and God knows what rubbish; and the first small certainty about the reverend gentleman whose sentence I have quoted is that his brain stopped working as a clock stops, years and years ago.
Second, consider the quality of the religious literature! These people are always telling us that the English translated Bible is sufficient training for anyone in noble and appropriate diction; and so it is. Why, then, are they not trained? They are always telling us that Bunyan, the rude Midland tinker, is as much worth reading as Chaucer or Spenser; and so he is. Why, then, have they not read him? I cannot believe that anyone who had seen, even in a nightmare of the nursery, Apollyon straddling over the whole breadth of the way could really write like that about a cigarette. By the help of God, they wanted this cigarette business stopped. Therefore, with angels and archangels and the whole company of Heaven, with St. Michael, smiter of Satan and Captain of the Chivalry of God, with all the ardour of the seraphs and the flaming patience of the saints, we will have this cigarette business stopped. Where has all the tradition of the great religious literature gone to that a man should come on such a bathos with such a bump?
Thirdly, of course, there is the lack of imaginative proportion, which rises into a sort of towering blasphemy. An enormous number of live young men are being hurt by shells, hurt by bullets, hurt by fever and hunger and horror of hope deferred; hurt by lance blades and sword blades and bayonet blades breaking into the bloody house of life. But Mr. Price (I think that’s his name) is still anxious that they should not be hurt by cigarettes. That is the sort of maniacal isolation that can be found in the deserts of Bromley. That cigarettes are bad for the health is a very tenable opinion to which the minister is quite entitled. If he happens to think that the youth of Bromley smoke too many cigarettes, and that he has any influence in urging on them the unhealthiness of the habit, I should not blame him if he gave sermons or lectures about it (with magic-lantern slides), so long as it was in Bromley and about Bromley. Cigarettes may be bad for the health: bombs and bayonets and even barbed wire are not good for the health. I never met a doctor who recommended any of them. But the trouble with this sort of man is that he cannot adjust himself to the scale of things. He would do very good service if he would go among the rich aristocratic ladies and tell them not to take drugs in a chronic sense, as people take opium in China. But he would be doing very bad service if he were to go among the doctors and nurses on the field and tell them not to give drugs, as they give morphia in a hospital. But it is the whole hypothesis of war, it is its very nature and first principle, that the man in the trench is almost as much a suffering and abnormal person as the man in the hospital. Hit or unhit, conqueror or conquered, he is, by nature of the case, having less pleasure than is proper and natural to a man.
Fourth (for I need not dwell here on the mere diabolical idiocy that can regard beer or tobacco as in some way evil and unseemly in themselves), there is the most important element in this strange outbreak; at least, the most dangerous and the most important for us. There is that main feature in the degradation of the old middle class: the utter disappearance of its old appetite for liberty. Here there is no question of whether the men are to smoke cigarettes, or the women choose to send cigarettes, or even that the officers or doctors choose to allow cigarettes. The thing is to cease, and we may note one of the most recurrent ideas of the servile State: it is mentioned in the passive mood. It must be stopped, and we must not even ask who has stopped it!
— Utopia of Usurers (1917).